Press Release Summary
LIFESMART achieves new sales record for 2014 …Launching new Infrared Heater and Infrared Media Fireplace Lines at the 2015 Housewares Show
Plano, Texas (January 30, 2015) – LIFESMART, the leading brand of infrared heating products in North America, is pleased to announce the launch of its 2015 product line at the upcoming National Housewares show at McCormick Place in Chicago. LIFESMART will unveil an all new line of infrared heating products with enhanced styling and functionality that will compete very favorably in the $39 to $99 retail range. “We have seen tremendous growth with infrared products in recent years at price points under $100, and now by broadening that range to include $39 to $79 retail infrared products we believe we can drive substantial growth in the infrared heat category for our retail partners in 2015” stated company President and Founder, Mike Dolder.
In addition to its new line of infrared heaters, LIFESMART will unveil a full offering of Infrared Media Fireplaces in Chicago. “With the continued growth of the television and home theater products category, we see the media center fireplace category as having tremendous growth potential for our retailer partners, and our unique wide screen firebox featured in all our media centers offers a perfect complement to today’s home media and living room” said Dolder.
LIFESMART, which is based in Plano, Texas, has enjoyed strong growth year over year across its core categories of heaters, fireplaces, spas and saunas. 2014 was another record sales year for the company, driven by the growth of its heater and spa business. “The year far exceeded our expectations, especially considering the sale and transition of the company just 18 months ago” Said Dolder. “We are really looking forward to the Housewares show. We are expecting a good reception to our new products and believe we are in position to enjoy even stronger growth for 2015”.
LIFESMART (formerly Source Network Sales and Marketing) is a leading provider of infrared heaters, electric fireplaces, saunas and spas in North America, with headquarters in Plano, Texas. LIFESMART products are widely distributed through big box retailers, mass merchandisers, on-line retailers, cable shopping networks, and specialty retailers.
For more information about Lifesmart products and brands please visit www.lifesmartproducts.com.