Press Release Summary
Newly launched LIFESMART Corp—formerly Source Network Sales and Marketing—brings new infrared heating products featuring luxury, state-of-the-art designs and much-needed safety enhancements, all of which received critical acclaim and recognition at the 2014 International Home + Housewares Show in Chicago, Illinois.
LIFESMART Corp Garners Critical Acclaim with Launch of Innovative, New Concepts in Infrared Heating at International Housewares Show
Plano, TX (March 11, 2014) – LIFESMART Corp—formerly Source Network Sales and Marketing—garnered critical praise and acclaim at last month’s International Home + Housewares Show in Chicago, Illinois, after unveiling its new line of infrared heaters with exclusive features not offered by competitors, including price points traditionally only achievable with less-efficient ceramic heaters, state-of-the-art designs, innovative yet economic heating technology, and exclusive child safety features.
“We let the world know our new direction, new branding strategy, new products, new features and our new approach to servicing our customers and consumers,” said Brian Woods, LIFESMART Corp CEO. In response to the conference-wide recognition, Woods also explained the reason behind the company’s new change in direction and product offerings: “Our goal was to re-introduce our company…we have really made an effort to freshen up not only the look of our company, but the look of our products. For the most part, the infrared heating business is a category that has been defined by a very comfortable and effective additional heat source that ships in a box. A very simple looking box heater that works very well…for the last three years the industry has focused on that simple box heater design and made strong efforts to make it more affordable. Our direction is to broaden the scope and market towards a larger audience by developing infrared products at the lower end of the spectrum, starting at $29 MSRP, all the while advancing our higher end up to $299 MSRP.”
In addition, LIFESMART Corp showcased a unit that combines Infrared Heat, Cooling Fan and an optional Ionizer into one unit, with price points that start at $49 MSRP. And at the higher end of the scale, retailers were introduced to BROAD RANGE OSCILLATION technology, which allows for a more evenly dispersed heat source that heats up a room faster and more comfortably. The Precision Display Panels with user-friendly, easy-to-read, extra-large LED readouts and child locks also received tremendous support, as these designs have not been seen in the infrared industry before.
LIFESMART Corp also plans on expanding into other heating product categories. “Along with broadening our scope and bringing new and exciting features to the infrared market, we also wanted to let everyone know that we will be entering into the Infrared Media Fireplace business for 2014 and forward. This is a huge opportunity for us and the response at the show was very favorable,” said Woods.
For more information about LIFESMART Corp products and brands please visit www.lifesmartproducts.com.